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Guerilla Marketing using Ludia Ai Lesson Planning

  • Writer: Adam Reese
    Adam Reese
  • Dec 5, 2025
  • 5 min read


Zebra on blue ground under green tree, with text "Guerilla Marketing Using Ludia AI Lesson Planning" on black radial striped background.

Ludia is online and it's pretty wild. LUDIA = UDL + AI Designed by Beth Stark and Jérémie Rostan. When you access it it says: “Hi, I am LUDIA, your AI-powered UDL partner! How can I support you today? Please share your subject, grade level, learning goals, and design challenges. Relevant information about all aspects of learners' identities, including language profiles, strengths, and interests, can also be useful to share.” You can find it here.


I thought of my client Wild Georgia Safari Park when I saw this as they have field trips all the time. Online, the park is doing more than well. They have acquired 26k visitors to their site this last year and 17,914 (68.11%) of them were through Organic Search and 1,093 (3.01%) were from Organic Social. Hard work, authenticity, and having a niche really works at building a great reputation online. Here's a graph showing their online presence.

Google Analytics dashboard showing user acquisition data. A line chart tracks user trends over a year, with a detailed data table below. The chart is for Wild Georgia Safari Park with over 26k visitors
Google Analytics Graph of Wild Georgia Safari Park

Organic Search: Is free and it is what people are searching to find your site, it is based on authority, quality and relevance of your site. 

Organic Social:  Non-paid Social content shared to build brand awareness. It’s what people are talking about socially without paying for it. It’s in essence what branding is all about.


Wild Georgia Safari Park has educators and field trips visiting them all the time. I figured why not make a lesson plan for the park. It was very simple and easy to use. Here’s what I produced using the service.


Exploring Wildlife at Wild Georgia Safari Park

Grade Level: [Insert Grade Level]



Learning Goals

  • Understand the classification of animals (mammals, reptiles, birds, and fish).

  • Explore animal behaviors, including eating and sleeping habits.

  • Discuss the community impact of the safari park.

  • Engage in creative activities, like coloring.



Assessment Options

  1. Group Discussion: Have students share interesting facts they learned about animals during the visit.

  2. Creative Project: Use the coloring section to create a visual representation of a camel, labeling its features.

  3. Reflection Journal: Students write a short paragraph about their favorite activity at the park and why they enjoyed it.



Methods

  1. Pre-Visit Preparation:

    • Introduction to Animals: Discuss the types of animals students may see (mammals, reptiles, birds, fish).

    • Community Impact: Explain what a safari park is and its benefits to the local community.

  2. On-Site Activities:

    • Animal Observation: Encourage students to note the eating and sleeping habits of the animals they observe.

    • Group Sharing: In small groups, students can discuss what they learned about specific animals.

  3. Post-Visit Reflection:

    • Coloring Activity: Include a coloring section in the plan for the attached camel, along with a space for students to write a fun fact. Or color the attached postcard and have them write a sentence explaining what they enjoyed best during the visit.




Materials Needed

  • Fact Cards for Animals: Provide descriptions of chosen animals (e.g., zebras, camels).

  • Coloring Supplies: Crayons or markers for the coloring section.

  • Journals or Notebooks: For reflection and note-taking.



Animals to Include in Lesson Plan

  1. Camels:

    • Eating Habits: Herbivorous, often feeds on dry grasses and grains.

    • Sleeping Habits: Sleep standing up but can lie down for deep sleep at night.

    • Classification: Mammal.

  2. Zebras:

    • Eating Habits: Herbivorous, grazes on grasses.

    • Sleeping Habits: Generally sleep at night; can sleep standing up.

    • Classification: Mammal.

  3. Tortoises:

    • Eating Habits: Herbivorous, eat plants, fruits, and vegetables.

    • Sleeping Habits: Dig into the ground for rest.

    • Classification: Reptile.

  4. Birds (e.g., Emus):

    • Eating Habits: Omnivorous, eat seeds, fruits, and insects.

    • Sleeping Habits: Sleep perched or on the ground at night.

    • Classification: Bird.



Community Impact Discussion

  • Discuss how the safari park provides educational opportunities, encourages tourism, and contributes to local economies. What role does it play in conservation?



Favorite Student Activities

  • Students can share their favorite activities and observations during the visit, which will foster a sense of community and shared learning experiences.


Wild Georgia Safari Coloring Page

Illustration of a camel on a white background. Top left displays "Wild Georgia Safari Park" logo with zebra and giraffe patterns. Camel illustration provided by Vecteezy, This is a coloring page for students attending Wild Georgia Safari Park
Camel Coloring Activity for Kids to do after the field trip to Wild Georgia Safari Park


Then after doing some brainstorming I thought how cool would it be for the kids to make a post card that they could send to someone from the park.



Wild Georgia Safari Post Card Coloring

Have the kids color in the attached Post Card and write explaining what they learned during the “Wild” Field Trip.


Logo reading Wild Georgia Safari Park with zebra, tree, and map icons. Black and white design with bold text. This is a post card cover for students to color in
Postcard design for kids to color from Wild Georgia Safari Park and send to people during their field trip.

Finally, I worked with Ludia to come up with an art assignment after the field trip focusing on Environmental Awareness. The impact we have on the planet and animals around the world is so important. To get kids excited about protecting our planet for generations to come starts naturally after seeing a bunch of exotic animals that have been rescued from all over the globe.


Environmental Awareness Collage

Creating an environmental awareness collage is a fantastic way to engage younger students in learning about nature and conservation! Here’s a detailed list of materials you'll need for the activity:


1. Base Materials

  • Large Construction Paper: Choose various colors to serve as the base for the collage.

  • Glue Sticks: Easier for young students to handle than liquid glue and less messy.

  • Scissors: Child-safe scissors for students to cut out images and shapes.


2. Visual Elements

  • Magazines and Newspapers: Collect images of animals, plants, and nature scenes that students can cut out and use in their collages.

  • Printed Pictures: Provide a selection of images from safe online sources (like wildlife or environmental sites) for students who may struggle to find images in magazines.

  • Nature Items: Consider including leaves, twigs, or small flowers that students can glue onto their collages to add texture and real-life elements.


3. Artistic Supplies

  • Markers and Crayons: For students to draw additional elements, write facts, or add colorful accents to their collages.

  • Colored Pencils: These can provide more detailed artwork if students wish to add special touches.

  • Glitter or Sequins: For those who want to add a little sparkle (verify that these materials are appropriate for the students’ age to avoid mess).


4. Templates and Guides

  • Collage Templates: Provide outlines or prompts to help students plan what they want to include in their collage (for instance, sections for animals, plants, and environmental phrases).

  • Fact Cards: Simple cards with quick facts about local wildlife, conservation efforts, or famous environmentalists that students can reference while creating.


5. Presentation Materials

  • Display Boards: If possible, have a space to display completed collages so students can share their work with classmates or families.

  • Labels: Simple labels for students to write their names, the title of their collage, or the facts they found most interesting.


Additional Considerations

  • Safety: Ensure that all materials used are safe for younger students.

  • Cleanup Supplies: Have paper towels or wet wipes available for cleaning hands and surfaces after the activity.


A patterned zebra with a cap on a green field, next to a tree, against an orange sky with a radiating sun. This is a collage example illustration by Adam Reese from Reese Creative Design. Free to use and download.
Environmental Awareness Collage Example by Adam Reese

Summary

This collage activity not only promotes creativity but also encourages students to think critically about environmental issues and their relationship with nature.


All in all, Ludia worked very well in helping me help teachers with lesson plans to use for the field trips. It was straight forward and easy to use. It also helped me brainstorm ideas for other lessons. I don't think it could replace our teachers,(what is a world without their knowledge and guidance) however, it works as a great tool for them to use.


 
 
 

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